The Death of RSS: Why Your Newsletter Needs a Modern Engine

For a long time, RSS was the backbone of the internet. But the internet has changed, and your newsletter workflow needs to change with it.

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If you’ve ever tried to set up an automated newsletter, you’ve likely run into a brick wall known as the RSS Feed. You find a website you love, you want to share their articles with your audience, but when you look for that orange RSS icon... it’s nowhere to be found.

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Why RSS is Fading Away

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RSS feeds are becoming a thing of the past. In the early 2000s, every website built one by default. Today, modern web builders and social-driven platforms often ignore them entirely. Many creators want to keep you on their site, so they don’t make it easy for "bots" to pull their content.

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This leaves newsletter curators in a tough spot: If there’s no RSS feed, do you have to copy and paste everything manually?

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"The biggest hurdle to newsletter automation used to be the technical hunt for a feed URL. We decided to delete that hurdle entirely."

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Enter the Autolett Engine

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What makes Autolett so powerful is that we don’t care if a website has an RSS feed or not. We’ve developed a one-of-a-kind process for pulling articles from literally any website.

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Our custom scraping engine doesn't look for a hidden code file; it looks at the website just like a human does. It identifies the headlines, grabs the high-resolution images, and extracts the links—all from a simple URL.

Any Website. Any Article.

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Because we aren't tethered to the "old way" of doing things, your sources are now infinite. Want to pull from a niche industry blog that hasn't updated its tech in a decade? It works. Want to pull from a brand-new, flashy landing page that uses the latest JavaScript? It works.

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You simply grab the URL where the articles live, save it to your Sources tab, and Autolett turns that static page into a live, permanent feed for your newsletter.

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Future-Proof Your Curation

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Relying on RSS is like trying to play a Blu-ray on a VCR. It was a great standard once, but the world has moved on. By using Autolett’s URL-based sourcing, you are future-proofing your business. You’ll never have to worry about a source "breaking" just because they updated their website and forgot to fix their RSS link.

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Ready to see how easy it is to source content without the technical headache?